When I used to work in TV at the national level with one of the Nation's top TV networks of prime time alone and as well a pioneer in Spanish Language media, it was a no brainer; Our business was the Hispanic and Latin audience and consumer.
But in the media world itself I am convinced that such a worldly event (whether or not you personally like soccer) is a matter to be brewing some business around.
And maybe it's my marketing mind that automatically thinks and delves; what big annual events are going on and how can we maximize opportunities around it?
Anyway,
It's the year of soccer. Everyone will get football fever. The talk of the town, the water cooler topic to the extent that it will even get.
Brazil is such an attractive country to host it at, after all it is also the nation of futbol legend Pelé one of the first of kind to mesmerize the world with the beauty of the sport of soccer. He also was a key role in Brazil winning their first World Cup 1958.
1969 Brazil stamp commemorating Pelé's landmark 1000 goals
He's specifically from Três Corações, Minas Gerais, Brazil.
Bill Clinton with Minister of Extraordinary Sports Pelé of Brazil in Rio de Janeiro, October 15 1997
Public Papers of the Presidents of the United States
Photographic Portfolio--1997 Vol. II – William J. Clinton
- image from: www.access.gpo.gov
- first upload: Oct 8, 2004 - de:Wikipedia
I'm very much looking forward to it and very much excited to note the campaigns and Ads that will spur around this world attention event.
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