Review of Soccer Ad Campaign for Líbero 2014 #siteloexplicanconfutbol

For the bilingual media types, and the bicultural minds this is a particularly fun campaign to review. When a mind revolves around soccer, the stats, the game strategy and the lingo, it's sometimes best to explain things in that manner. 2014 is the year of soccer. Líbero launches their ad campaign created by advertising agency Lola with this 2 character, one location series of television spots. It's a witty way to illustrate in a surreal form how some minds revolve around futbol soccer. Libero is a magazine from Spain. 
Definitely witty, they did a lot with very small production needs. Their powerful tool here is the scripted dialogue.
The campaign also contains a hashtag;#siteloexplicanconfutbol that will attempt to do the same as the commercial, speak to you in football terms with their tweets in an attempt to push the idea that the magazine not only contains football/soccer content but also arts culture and world topics with a football reader in mind.


The following information is research from "AdsoftheWorld.com"
Advertising Agency: Lola / Lowe & Partners, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sito Morillo
Copywriters: Nicolás Gómez Cal, Sito Morillo
Art director: Bruno Nakano
Designer: Nicolás Ordozgoiti
Client contact: Diego Barcala, Oscar Abou-Kassem
Client Service Director: Daniele Cicini
Account executive: Laura Gerpe
Producer: Cristina Español
Production Company: Blur
Director: Federico Cummins
Post Production: Serena

This one has subtitles.

I've said it before and I'll say it again, 2014 is the year of soccer! Get ready creatives & media types!

2014 is the year of soccer - 2014 el año de el Fútbol, de la copa mundial, de Brazil

2014 is the year of Soccer. I've been warning it around the workplace and nobody here seems to care or move an inch towards that piggy bank.
When I used to work in TV at the national level with one of the Nation's top TV networks of prime time alone and as well a pioneer in Spanish Language media, it was a no brainer; Our business was the Hispanic and Latin audience and consumer.
But in the media world itself I am convinced that such a worldly event (whether or not you personally like soccer) is a matter to be brewing some business around.
And maybe it's my marketing mind that automatically thinks and delves; what big annual events are going on and how can we maximize opportunities around it?

Anyway,
It's the year of soccer. Everyone will get football fever. The talk of the town, the water cooler topic to the extent that it will even get.

Brazil is such an attractive country to host it at, after all it is also the nation of futbol legend Pelé one of the first of kind to mesmerize the world with the beauty of the sport of soccer. He also was a key role in Brazil winning their first World Cup 1958.

 1969 Brazil stamp commemorating Pelé's landmark 1000 goals

He's specifically from Três Corações, Minas Gerais, Brazil.

Bill Clinton with Minister of Extraordinary Sports Pelé of Brazil in Rio de Janeiro, October 15 1997

Public Papers of the Presidents of the United States

Photographic Portfolio--1997 Vol. II – William J. Clinton

• image from: www.access.gpo.gov
• first upload: Oct 8, 2004 - de:Wikipedia

I'm very much looking forward to it and very much excited to note the campaigns and Ads that will spur around this world attention event.