Review of Soccer Ad Campaign for Líbero 2014 #siteloexplicanconfutbol

For the bilingual media types, and the bicultural minds this is a particularly fun campaign to review. When a mind revolves around soccer, the stats, the game strategy and the lingo, it's sometimes best to explain things in that manner. 2014 is the year of soccer. Líbero launches their ad campaign created by advertising agency Lola with this 2 character, one location series of television spots. It's a witty way to illustrate in a surreal form how some minds revolve around futbol soccer. Libero is a magazine from Spain. 
Definitely witty, they did a lot with very small production needs. Their powerful tool here is the scripted dialogue.
The campaign also contains a hashtag;#siteloexplicanconfutbol that will attempt to do the same as the commercial, speak to you in football terms with their tweets in an attempt to push the idea that the magazine not only contains football/soccer content but also arts culture and world topics with a football reader in mind.


The following information is research from "AdsoftheWorld.com"
Advertising Agency: Lola / Lowe & Partners, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sito Morillo
Copywriters: Nicolás Gómez Cal, Sito Morillo
Art director: Bruno Nakano
Designer: Nicolás Ordozgoiti
Client contact: Diego Barcala, Oscar Abou-Kassem
Client Service Director: Daniele Cicini
Account executive: Laura Gerpe
Producer: Cristina Español
Production Company: Blur
Director: Federico Cummins
Post Production: Serena

This one has subtitles.

I've said it before and I'll say it again, 2014 is the year of soccer! Get ready creatives & media types!

Golden Globe 2014 Nominees full list

Golden Globes 2014 List of Nominee

Best Motion Picture, Drama

12 Years a Slave

Captain Phillips

Gravity

Philomena

Rush

Best Actress in a Motion Picture, Drama

Cate Blanchett (Blue Jasmine)

Sandra Bullock (Gravity)

Judi Dench (Philomena)

Emma Thompson (Saving Mr. Banks)

Kate Winslet (Labor Day)

Best Actor in a Motion Picture, Drama

Chiwetel Ejiofor (12 Years a Slave)

Idris Elba (Mandela: Long Walk to Freedom)

Tom Hanks (Captain Phillips)

Matthew McConaughey (Dallas Buyers Club)

Robert Redford (All is Lost)

Best Motion Picture, Musical or Comedy

American Hustle

Her

Inside Llewyn Davis

Nebraska

The Wolf of Wall Street

Best Actress In A Motion Picture, Musical or Comedy

Amy Adams (American Hustle)

Julie Delpy (Before Midnight)

Greta Gerwig (Frances Ha)

Julia Louis-Dreyfus (Enough Said)

Meryl Streep (August: Osage County)

Best Actor in a Motion Picture, Musical or Comedy

Christian Bale (American Hustle)

Bruce Dern (Nebraska)

Leonardo DiCaprio (The Wolf of Wall Street)

Oscar Isaac (Inside Llewyn Davis)

Joaquin Phoenix (Her)

Best Animated Feature Film

The Croods

Despicable Me 2

Frozen

Best Foreign Language Film

Blue is the Warmest Color

The Great Beauty

The Hunt

The Past

The Wind Rises

Best Supporting Actress in a Motion Picture

Sally Hawkins (Blue Jasmine)

Jennifer Lawrence (American Hustle)

Lupita Nyong'o (12 Years a Slave)

Julia Roberts (August: Osage County)

June Squibb (Nebraska)

Best Supporting Actor in a Motion Picture

Barkhad Abdi (Captain Phillips)

Daniel Brühl (Rush)

Bradley Cooper (American Hustle)

Michael Fassbender (12 Years a Slave)

Jared Leto (Dallas Buyers Club)

Best Director - Motion Picture

Alfonso Cuaron (Gravity)

Paul Greengrass (Captain Phillips)

Steve McQueen (12 Years a Slave)

Alexander Payne (Nebraska)

David O. Russell (American Hustle)

Best Screenplay - Motion Picture

Spike Jonze (Her)

Bob Nelson (Nebraska)

Jeff Pope and Steve Coogan (Philomena)

John Ridley (12 Years a Slave)

Eric Warren Singer and David O. Russell (American Hustle)

Best Original Score - Motion Picture

Alex Ebert (All is Lost)

Alex Heffes (Mandela: Long Walk to Freedom)

Steven Price (Gravity)

John Williams (The Book Thief)

Hans Zimmer (12 Years a Slave)

Best Original Song - Motion Picture

Atlas (Hunger Games Catching Fire)

Let It Go (Frozen)

Ordinary Love (U2) (Mandela: Long Walk to Freedom)

Please Mr. Kennedy (Inside Llewyn Davis)

Sweeter Than Fiction (One Chance)

Best TV Series, Drama

Breaking Bad

Downton Abbey

The Good Wife

House of Cards

Masters of Sex

Best Actress in a TV Series, Drama

Julianna Margulies (The Good Wife)

Tatiana Maslany (Orphan Black)

Taylor Schilling (Orange Is the New Black)

Kerry Washington (Scandal)

Robin Wright (House of Cards)

Best Actor in a TV Series, Drama

Bryan Cranston (Breaking Bad)

Liev Schreiber (Ray Donovan)

Michael Sheen (Masters of Sex)

Kevin Spacey (House of Cards)

James Spader (The Blacklist)

Best TV Series, Musical or Comedy

The Big Bang Theory

Brooklyn Nine-Nine

Girls

Modern Family

Parks and Recreation

Best Actress in a TV Series, Musical or Comedy

Zooey Deschanel (New Girl)

Lena Dunham (Girls)

Edie Falco (Nurse Jackie)

Julia Louis-Dreyfus (Veep)

Amy Poehler (Parks and Recreation)

Best Actor in a TV Series, Musical or Comedy

Jason Bateman (Arrested Development)

Don Cheadle (House of Lies)

Michael J. Fox (The Michael J. Fox Show)

Jim Parsons (The Big Bang Theory)

Andy Samberg (Brooklyn Nine-Nine)

Best TV Movie or Mini-Series

American Horror Story: Coven

Behind the Candelabra

Dancing on the Edge

Top of the Lake

The White Queen

Best Actress in a Mini-Series or TV Movie

Helena Bonham Carter (Burton and Taylor)

Rebecca Ferguson (The White Queen)

Jessica Lange (American Horror Story: Coven)

Helen Mirren (Phil Spector)

Elisabeth Moss (Top of the Lake)

Best Actor in a Mini-Series or TV Movie

Matt Damon (Behind the Candelabra)

Michael Douglas (Behind the Candelabra)

Chiwetel Ejiofor (Dancing on the Edge)

Idris Elba (Luther)

Al Pacino (Phil Spector)

Best Supporting Actress in a Series, Mini-Series or TV Movie

Jacqueline Bisset (Dancing On the Edge)

Janet McTeer (The White Queen)

Hayden Panettiere (Nashville)

Monica Potter (Parenthood)

Sofia Vergara (Modern Family)

Best Supporting Actor in a Series, Mini-Series or TV Movie

Josh Charles (The Good Wife)

Rob Lowe (Behind the Candelabra)

Aaron Paul (Breaking Bad)

Corey Stoll (House of Cards)

Jon Voight (Ray Donovan)  http://goldenglobes.com/nominees