Review of Soccer Ad Campaign for Líbero 2014 #siteloexplicanconfutbol

For the bilingual media types, and the bicultural minds this is a particularly fun campaign to review. When a mind revolves around soccer, the stats, the game strategy and the lingo, it's sometimes best to explain things in that manner. 2014 is the year of soccer. Líbero launches their ad campaign created by advertising agency Lola with this 2 character, one location series of television spots. It's a witty way to illustrate in a surreal form how some minds revolve around futbol soccer. Libero is a magazine from Spain. 
Definitely witty, they did a lot with very small production needs. Their powerful tool here is the scripted dialogue.
The campaign also contains a hashtag;#siteloexplicanconfutbol that will attempt to do the same as the commercial, speak to you in football terms with their tweets in an attempt to push the idea that the magazine not only contains football/soccer content but also arts culture and world topics with a football reader in mind.


The following information is research from "AdsoftheWorld.com"
Advertising Agency: Lola / Lowe & Partners, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sito Morillo
Copywriters: Nicolás Gómez Cal, Sito Morillo
Art director: Bruno Nakano
Designer: Nicolás Ordozgoiti
Client contact: Diego Barcala, Oscar Abou-Kassem
Client Service Director: Daniele Cicini
Account executive: Laura Gerpe
Producer: Cristina Español
Production Company: Blur
Director: Federico Cummins
Post Production: Serena

This one has subtitles.

I've said it before and I'll say it again, 2014 is the year of soccer! Get ready creatives & media types!