Review of Soccer Ad Campaign for Líbero 2014 #siteloexplicanconfutbol

For the bilingual media types, and the bicultural minds this is a particularly fun campaign to review. When a mind revolves around soccer, the stats, the game strategy and the lingo, it's sometimes best to explain things in that manner. 2014 is the year of soccer. Líbero launches their ad campaign created by advertising agency Lola with this 2 character, one location series of television spots. It's a witty way to illustrate in a surreal form how some minds revolve around futbol soccer. Libero is a magazine from Spain. 
Definitely witty, they did a lot with very small production needs. Their powerful tool here is the scripted dialogue.
The campaign also contains a hashtag;#siteloexplicanconfutbol that will attempt to do the same as the commercial, speak to you in football terms with their tweets in an attempt to push the idea that the magazine not only contains football/soccer content but also arts culture and world topics with a football reader in mind.


The following information is research from "AdsoftheWorld.com"
Advertising Agency: Lola / Lowe & Partners, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sito Morillo
Copywriters: Nicolás Gómez Cal, Sito Morillo
Art director: Bruno Nakano
Designer: Nicolás Ordozgoiti
Client contact: Diego Barcala, Oscar Abou-Kassem
Client Service Director: Daniele Cicini
Account executive: Laura Gerpe
Producer: Cristina Español
Production Company: Blur
Director: Federico Cummins
Post Production: Serena

This one has subtitles.

I've said it before and I'll say it again, 2014 is the year of soccer! Get ready creatives & media types!

Golden Globe 2014 Nominees full list

Golden Globes 2014 List of Nominee

Best Motion Picture, Drama

12 Years a Slave

Captain Phillips

Gravity

Philomena

Rush

Best Actress in a Motion Picture, Drama

Cate Blanchett (Blue Jasmine)

Sandra Bullock (Gravity)

Judi Dench (Philomena)

Emma Thompson (Saving Mr. Banks)

Kate Winslet (Labor Day)

Best Actor in a Motion Picture, Drama

Chiwetel Ejiofor (12 Years a Slave)

Idris Elba (Mandela: Long Walk to Freedom)

Tom Hanks (Captain Phillips)

Matthew McConaughey (Dallas Buyers Club)

Robert Redford (All is Lost)

Best Motion Picture, Musical or Comedy

American Hustle

Her

Inside Llewyn Davis

Nebraska

The Wolf of Wall Street

Best Actress In A Motion Picture, Musical or Comedy

Amy Adams (American Hustle)

Julie Delpy (Before Midnight)

Greta Gerwig (Frances Ha)

Julia Louis-Dreyfus (Enough Said)

Meryl Streep (August: Osage County)

Best Actor in a Motion Picture, Musical or Comedy

Christian Bale (American Hustle)

Bruce Dern (Nebraska)

Leonardo DiCaprio (The Wolf of Wall Street)

Oscar Isaac (Inside Llewyn Davis)

Joaquin Phoenix (Her)

Best Animated Feature Film

The Croods

Despicable Me 2

Frozen

Best Foreign Language Film

Blue is the Warmest Color

The Great Beauty

The Hunt

The Past

The Wind Rises

Best Supporting Actress in a Motion Picture

Sally Hawkins (Blue Jasmine)

Jennifer Lawrence (American Hustle)

Lupita Nyong'o (12 Years a Slave)

Julia Roberts (August: Osage County)

June Squibb (Nebraska)

Best Supporting Actor in a Motion Picture

Barkhad Abdi (Captain Phillips)

Daniel Brühl (Rush)

Bradley Cooper (American Hustle)

Michael Fassbender (12 Years a Slave)

Jared Leto (Dallas Buyers Club)

Best Director - Motion Picture

Alfonso Cuaron (Gravity)

Paul Greengrass (Captain Phillips)

Steve McQueen (12 Years a Slave)

Alexander Payne (Nebraska)

David O. Russell (American Hustle)

Best Screenplay - Motion Picture

Spike Jonze (Her)

Bob Nelson (Nebraska)

Jeff Pope and Steve Coogan (Philomena)

John Ridley (12 Years a Slave)

Eric Warren Singer and David O. Russell (American Hustle)

Best Original Score - Motion Picture

Alex Ebert (All is Lost)

Alex Heffes (Mandela: Long Walk to Freedom)

Steven Price (Gravity)

John Williams (The Book Thief)

Hans Zimmer (12 Years a Slave)

Best Original Song - Motion Picture

Atlas (Hunger Games Catching Fire)

Let It Go (Frozen)

Ordinary Love (U2) (Mandela: Long Walk to Freedom)

Please Mr. Kennedy (Inside Llewyn Davis)

Sweeter Than Fiction (One Chance)

Best TV Series, Drama

Breaking Bad

Downton Abbey

The Good Wife

House of Cards

Masters of Sex

Best Actress in a TV Series, Drama

Julianna Margulies (The Good Wife)

Tatiana Maslany (Orphan Black)

Taylor Schilling (Orange Is the New Black)

Kerry Washington (Scandal)

Robin Wright (House of Cards)

Best Actor in a TV Series, Drama

Bryan Cranston (Breaking Bad)

Liev Schreiber (Ray Donovan)

Michael Sheen (Masters of Sex)

Kevin Spacey (House of Cards)

James Spader (The Blacklist)

Best TV Series, Musical or Comedy

The Big Bang Theory

Brooklyn Nine-Nine

Girls

Modern Family

Parks and Recreation

Best Actress in a TV Series, Musical or Comedy

Zooey Deschanel (New Girl)

Lena Dunham (Girls)

Edie Falco (Nurse Jackie)

Julia Louis-Dreyfus (Veep)

Amy Poehler (Parks and Recreation)

Best Actor in a TV Series, Musical or Comedy

Jason Bateman (Arrested Development)

Don Cheadle (House of Lies)

Michael J. Fox (The Michael J. Fox Show)

Jim Parsons (The Big Bang Theory)

Andy Samberg (Brooklyn Nine-Nine)

Best TV Movie or Mini-Series

American Horror Story: Coven

Behind the Candelabra

Dancing on the Edge

Top of the Lake

The White Queen

Best Actress in a Mini-Series or TV Movie

Helena Bonham Carter (Burton and Taylor)

Rebecca Ferguson (The White Queen)

Jessica Lange (American Horror Story: Coven)

Helen Mirren (Phil Spector)

Elisabeth Moss (Top of the Lake)

Best Actor in a Mini-Series or TV Movie

Matt Damon (Behind the Candelabra)

Michael Douglas (Behind the Candelabra)

Chiwetel Ejiofor (Dancing on the Edge)

Idris Elba (Luther)

Al Pacino (Phil Spector)

Best Supporting Actress in a Series, Mini-Series or TV Movie

Jacqueline Bisset (Dancing On the Edge)

Janet McTeer (The White Queen)

Hayden Panettiere (Nashville)

Monica Potter (Parenthood)

Sofia Vergara (Modern Family)

Best Supporting Actor in a Series, Mini-Series or TV Movie

Josh Charles (The Good Wife)

Rob Lowe (Behind the Candelabra)

Aaron Paul (Breaking Bad)

Corey Stoll (House of Cards)

Jon Voight (Ray Donovan)  http://goldenglobes.com/nominees

My friend Shaun Chapa, We met at UNT

Mil gracias Shaun for being an example of tireless work towards the right thing. I'll never forget our conversations on "el movimiento unido de nuestra gente" on political issues, religious rights, student involvement, biculturalism, poverty, Latinos in the U.S., higher education, and just down fighting for what's right.
My heart goes out to all the family & good friends of Shaun Chapa. Through his involvement in numerous strong organizations he left doors opened and inspired minds! I'm so grateful to have shared college years with you. Both of us from South Texas made our way to the University of North Texas campus moving mountains and crossing paths. So proud of all you accomplished in your short life buddy. Thank you for being you and never giving up on the much needed fight. 

You will be missed DJ Chapa! :)

It's because of people like Shaun that we can progress in human rights and justice. He felt so passionate about bringing justice to many different topics and he never let go of an opportunity to speak his mind and or do something about it.

2014 is the year of soccer - 2014 el año de el Fútbol, de la copa mundial, de Brazil

2014 is the year of Soccer. I've been warning it around the workplace and nobody here seems to care or move an inch towards that piggy bank.
When I used to work in TV at the national level with one of the Nation's top TV networks of prime time alone and as well a pioneer in Spanish Language media, it was a no brainer; Our business was the Hispanic and Latin audience and consumer.
But in the media world itself I am convinced that such a worldly event (whether or not you personally like soccer) is a matter to be brewing some business around.
And maybe it's my marketing mind that automatically thinks and delves; what big annual events are going on and how can we maximize opportunities around it?

Anyway,
It's the year of soccer. Everyone will get football fever. The talk of the town, the water cooler topic to the extent that it will even get.

Brazil is such an attractive country to host it at, after all it is also the nation of futbol legend Pelé one of the first of kind to mesmerize the world with the beauty of the sport of soccer. He also was a key role in Brazil winning their first World Cup 1958.

 1969 Brazil stamp commemorating Pelé's landmark 1000 goals

He's specifically from Três Corações, Minas Gerais, Brazil.

Bill Clinton with Minister of Extraordinary Sports Pelé of Brazil in Rio de Janeiro, October 15 1997

Public Papers of the Presidents of the United States

Photographic Portfolio--1997 Vol. II – William J. Clinton

• image from: www.access.gpo.gov
• first upload: Oct 8, 2004 - de:Wikipedia

I'm very much looking forward to it and very much excited to note the campaigns and Ads that will spur around this world attention event.

Hello Twenty Seven

Turned 27. Spent time on the beach and with the ocean. With laughs and good spirits.

Life is beautiful. I am so grateful for one more year of life.
Thank you God for this immense blessing, answered my small prayer in impeccable timing you truly are perfect and work in amazing ways, you give me just what I need when I need it before I realized I needed it and I am so grateful.

I have so much creative energy.
I trust that something good will come out of this. I have faith in that what I'm doing right now will lead to some amazing opportunities and experiences in this journey called life.
"Patience young Padawan."

Raytheon's Blues short film 2011 directed by Mark

Raytheon's Blues
a film by Mark Aaron Sharon
I worked on as script supervisor and assistant producer & director. My friend Mark Aaron Sharon has a cool visual style and truly brought that into his short film. We worked a small crew but everyone new exactly what needed to get done, we all had in common the goal to produce film art that we can be proud of, that can help bring light to the director's vision. We shot in 2011 in Dallas.


raytheon's blues from Mark Aaron Sharon on Vimeo.

COWBOY & INDIA Short Films, trailer

COWBOY & INDIA
This was an extremely memorable production for me. It was the first time coming back to film with a full crew since I began doing this professionally. We had a budget, a great experienced Texas cast, a top notch make up artist, a stunts coordinator, special effects, explosives, vehicles, horses and a crew member that had worked on lethal weapon.
This was a production where we told the same story but from 2 perspectives each into a separate stand alone short film. Essentially we shot 2 short films with the same cast and crew. True to westerns it had, large landscape open spaces, guns, ropes, horses, stunts, and saloons. They were both action and shot in Dallas and the Brownsville/Olmito area.
Here is the trailer for the shorts:

https://vimeo.com/album/1595623/video/40527918

Cowboy Trailer from Kight Haberer on Vimeo.

https://vimeo.com/39937589

India (Official Trailer) from Jorge Garza on Vimeo.

Cowboy and India Take Over RGV Day 1

Day 4 of Production for COWBOY and INDIA film project started off with a bang!
This is the first day we take our production to film in the beautifully scenic and hot Rio Grande Valley in South Texas.
We accomplished a lot. I put out about a handful of fires that came up. They all sprang up within hours before our scheduled filming time, at approximately 11a. To mention a few: Last minute change of Ranch House location which was an amazing blessing in disguise, Scheduled pick up for main equipment, back up plan to the back up plan for a character role, Finalized deal to have a new picture car in our film.

Actress Sarah Vahn plays the role of PALOMA's MOTHER, rehearsing her role and blocking with DP Jordan Scott Price on camera set and ready with Director Kight Haberer  and the team.

Actor Jimmy who plays COWBOY rehearses his lines in Spanish with Kelly our Scriptie as I give a few pointers on pronunciation here and there.

My favorite intern Cesar and I last ones out of the property as we wrapped for filming our first day in Brownsville, TX. Cesar came out for some extra help on set. He worked mostly in pre production and assisted to line up many elements in producer department.

A very happy Director Kight Haberer and AD Robbie Curtis as we wrap the Ranch House filming for the day.

4 days before filming COWBOY and INDIA

4 days before filming , a photo by lauralilialive on Flickr.

anticipation!
some things still left:
-find a picture vehicle
-find hispanic woman to play lead female character's mother
-spread the word about extras needed for awesome western scene
-talk to local media about the project
-tech scout
-build set and all items needed for stunts
-mtgs, mtgs, mtgs
-pick up gear
-on location rehearsals
-reply emails, make calls

oh and some sleep to help those eyes you see above ;) gnight!

Via Flickr:
Today Tuesday marks 4 days before the most challenging film I've ever produced begins part 2 of production days.

It's a challenging in that it's a shoe string budget Texas short films and deals with all the pivotal elements I learned in film school while at UNT producers usually want to avoid in production:
animals, explosions, fight sequences, weapons, car chase, stunts.
children is the only thing missing, but we're bound to have some adults behaving like children :).
oh yeah and part 2 of production is 3 days filming in the Rio Grande Valley out of which 80% of our scenes take place outdoors. Let's pray for sunny / over cast days. Exciting things!! Time ticks.

Be an Extra in Western Short Films filming in Rio Grande Valley

So come out and join the indie filmmaking in the Brownsville area! Enough said! 

Thanks Yall!